Shamit Khemka is a renowned name in the global IT and digital marketing sphere. He is the Founder and Managing Director of SynapseIndia – a highly sought after IT outsourcing company with its offices in the USA, UK and India. He believes that digital marketing is better than marketing & advertising through hoardings. In fact, he believes that the impact of digital marketing is greater & far better than hoardings. Furthermore he suggests that, while hoardings are temporary, digital marketing is permanent.
Digital marketing or Internet marketing is a term that is used to represent various methods & techniques of online marketing, such as SEO (Search Engine Optimization), PPC (Pay per Click), SMO (Social Media Optimization), etc. There are many digital marketing companies that offer result oriented digital marketing services to businesses seeking to gain a leading edge in competition by enhancing their customer base through effective promotion.
Shamit Khemka is a renowned IT entrepreneur, mentor and advisor who strongly supports digitization for the many benefits it offers. He believes that digitization can help businesses grow at a rapid pace. The need of digitization has increased more because of the growing number of online shoppers and buyers. Modern customers look for convenient shopping (online or offline).
Through digitization of your retail store, you can ensure rich buying experience for your customers when they visit and shop from your store. Digitization of any business (in the USA, UK or elsewhere) brings forth many benefits for it, including improved performance of employees, better utilization of available resources, happier & satisfied customers, faster processes, and more. In short, businesses stand to gain more and earn more through digitization.
Shamit Khemka is a successful entrepreneur, IT mentor and adviser who possesses sound knowledge of information technology and digital marketing. He strongly believes that digital marketing will soon overtake traditional marketing and, in fact, all other forms of advertising and marketing. Growing popularity of digital marketing among marketers and businesses across the USA, UK and worldwide is the main reason behind this.
Compared to traditional marketing, digital marketing is quite cheaper, more effective, has greater impact & broader reach and its results are also measurable. However, you need a result oriented and customized strategy to ensure that you get desired results from your digital marketing or online marketing campaign. Furthermore, the success of any digital marketing campaign is largely dependent on the professionals who implement the strategy. If you want to leave a positive, lasting impact on your target audiences across the globe, then digital marketing is the right choice for you.
Shamit Khemka is the Founder and M.D. of SynapseIndia – a highly sought after and trusted IT outsourcing company that has its presence across the USA, UK and other countries of the world. According to Shamit Khemka, mobile devices come with more powerful features & functionalities now and various social apps integrate AR these days. This gives brands with an excellent opportunity to use augmented reality (AR) for engaging their target customers.
For instance, brands can now create and send sponsored AR content at your location (based on the location of your mobile device). The content is available only for that time and can be accessed by the user right on the spot and nowhere else. On example of AR is Pokemon Go and soon Facebook & Instagram may integrate this technology on its platforms. In short, businesses have great opportunities of growth by increasing customer engagement with the help of AR.
Entrepreneurs’ Organization (EO) has made a huge difference to my management and leadership style. Ever since I joined the EO, I found a strange motivational energy flowing in my body and mind. I would accredit the EO for helping me evolve completely from being a businessman to a global entrepreneur with strong leadership attributes. My journey with EO, so far, has been fantastic and I got to learn a lot from the various EO events, discussions and meeting with intelligent and like-minded people who want to make really big in the global business landscape.
I would openly commend the EO for providing excellent opportunities for meeting and communicating with a global community of successful entrepreneurs. The success stories and achievements of my fellow EO members inspired me to start my two joint ventures viz. foodcloud.in in 2012 and CSIPL – Cross Section Interactive Private Limited in the year 2013. I am proud to have 4 development center in Noida compared to just one a few years ago. Unquestionably, the role of an entrepreneur is a tough one with countless challenges surfacing almost every day. Only a sharp and intelligent businessperson can overcome these challenges by skillfully handling them and EO just instills the right confidence and acumen in you to be on top of the success ladder.
Being in the chair for the Regional Director of EO, South Asia (2014 – 2016) was a great learning experience for me. I am grateful for being chosen to present the EO superstar award to the Gujarat EO president during the EO RIE event. And, the standing ovation that I received from fellow members during the event helped rebuild my confidence in my entrepreneurial and leadership qualities. I feel honored to be a part of this great community of global entrepreneurs.