Shamit Khemka is a renowned name in the global IT and digital marketing sphere. He is the Founder and Managing Director of SynapseIndia – a highly sought after IT outsourcing company with its offices in the USA, UK and India. He believes that digital marketing is better than marketing & advertising through hoardings. In fact, he believes that the impact of digital marketing is greater & far better than hoardings. Furthermore he suggests that, while hoardings are temporary, digital marketing is permanent.
Digital marketing or Internet marketing is a term that is used to represent various methods & techniques of online marketing, such as SEO (Search Engine Optimization), PPC (Pay per Click), SMO (Social Media Optimization), etc. There are many digital marketing companies that offer result oriented digital marketing services to businesses seeking to gain a leading edge in competition by enhancing their customer base through effective promotion.
Shamit Khemka recommends businesses across the USA and worldwide to invest in paid search for increasing their profitability by generating genuine, quality leads that can be converted easily. Paid search refers to Pay Per Click (PPC). Let me explain it to you! In PPC, the advertiser has to pay a certain sum of money to Google for each click by a genuine customer on the ad (posted by the advertiser).
If we compare it with organic SEO (Search Engine Optimization), the results of paid search (via PPC) are faster and better. You get outstanding return on your investment in PPC. In fact, you can expect more than you pay for. Paid ads are very profitable and deliver outstanding results in comparison to SEO or SMO. But, not all paid search campaigns deliver expected results. It all depends on your creativity and the quality of ad plus the strategy that you follow for your paid search promotion.
Shamit Khemka is a renowned IT entrepreneur, mentor and advisor who strongly supports digitization for the many benefits it offers. He believes that digitization can help businesses grow at a rapid pace. The need of digitization has increased more because of the growing number of online shoppers and buyers. Modern customers look for convenient shopping (online or offline).
Through digitization of your retail store, you can ensure rich buying experience for your customers when they visit and shop from your store. Digitization of any business (in the USA, UK or elsewhere) brings forth many benefits for it, including improved performance of employees, better utilization of available resources, happier & satisfied customers, faster processes, and more. In short, businesses stand to gain more and earn more through digitization.
Shamit Khemka is a successful entrepreneur, IT mentor and adviser who possesses sound knowledge of information technology and digital marketing. He strongly believes that digital marketing will soon overtake traditional marketing and, in fact, all other forms of advertising and marketing. Growing popularity of digital marketing among marketers and businesses across the USA, UK and worldwide is the main reason behind this.
Compared to traditional marketing, digital marketing is quite cheaper, more effective, has greater impact & broader reach and its results are also measurable. However, you need a result oriented and customized strategy to ensure that you get desired results from your digital marketing or online marketing campaign. Furthermore, the success of any digital marketing campaign is largely dependent on the professionals who implement the strategy. If you want to leave a positive, lasting impact on your target audiences across the globe, then digital marketing is the right choice for you.
Shamit Khemka is the Founder and M.D. of SynapseIndia – a highly sought after and trusted IT outsourcing company that has its presence across the USA, UK and other countries of the world. According to Shamit Khemka, mobile devices come with more powerful features & functionalities now and various social apps integrate AR these days. This gives brands with an excellent opportunity to use augmented reality (AR) for engaging their target customers.
For instance, brands can now create and send sponsored AR content at your location (based on the location of your mobile device). The content is available only for that time and can be accessed by the user right on the spot and nowhere else. On example of AR is Pokemon Go and soon Facebook & Instagram may integrate this technology on its platforms. In short, businesses have great opportunities of growth by increasing customer engagement with the help of AR.