Importance of Big Data
Shamit Khemka – Introduction of Big Data for Better Customer Experience
Shamit Khemka believes that companies can use big data primarily to improve customer experience. However, according to him, the cutting-edge data collection and analysis method can also be deployed to increase output from marketing strategies. As access to data collection and analysis becomes easier, companies can use big data more than ever to get unprecedented advantages. For example, with the availability of big data strategies, businesses can use channels like websites and social media to collect customer data.
With more information about customers, companies can further design personalized products and services for both existing and prospective customers. Big data, therefore, gives companies a better idea of what customers want, what they will use, and channels they typically use to buy products. He also expresses concern over the need for maintaining privacy and security of customer data in wake of stringent regulations like the GDPR introduced by the European Union. He also highlights the advantages of choosing big data services from SynapseIndia, such as improvement in operating efficiency, cost reduction, and effective marketing.
Shamit Khemka 