Entrepreneurs’ Organization (EO) has made a huge difference to my management and leadership style. Ever since I joined the EO, I found a strange motivational energy flowing in my body and mind. I would accredit the EO for helping me evolve completely from being a businessman to a global entrepreneur with strong leadership attributes. My journey with EO, so far, has been fantastic and I got to learn a lot from the various EO events, discussions and meeting with intelligent and like-minded people who want to make really big in the global business landscape.
I would openly commend the EO for providing excellent opportunities for meeting and communicating with a global community of successful entrepreneurs. The success stories and achievements of my fellow EO members inspired me to start my two joint ventures viz. foodcloud.in in 2012 and CSIPL – Cross Section Interactive Private Limited in the year 2013. I am proud to have 4 development center in Noida compared to just one a few years ago. Unquestionably, the role of an entrepreneur is a tough one with countless challenges surfacing almost every day. Only a sharp and intelligent businessperson can overcome these challenges by skillfully handling them and EO just instills the right confidence and acumen in you to be on top of the success ladder.
Being in the chair for the Regional Director of EO, South Asia (2014 – 2016) was a great learning experience for me. I am grateful for being chosen to present the EO superstar award to the Gujarat EO president during the EO RIE event. And, the standing ovation that I received from fellow members during the event helped rebuild my confidence in my entrepreneurial and leadership qualities. I feel honored to be a part of this great community of global entrepreneurs.
Shamit Khemka is a successful entrepreneur, IT mentor and advisor. He possesses sound knowledge of digital marketing techniques and information technology. He says that PPC (Pay Per Click) is the right choice for you, if you wish to leave your competitors behind. Even if you are miles behind your competitors in taking up PPC marketing, you can still catch up with them with a little bit of optimization.
However, when you compare PPC with organic SEO, it may take many months for you to capture the attention of your potential customers and achieve desired positioning on Google and other search engines’ result pages. With PPC, you can actually bring your potential customers to your website almost instantly. Hence, PPC is recommended for online businesses in the USA, UK and worldwide for quicker results. However, you must have the right PPC strategy bearing your business promotion goals and targeted customers in mind.
Shamit Khemka believes that all online businesses must keep a close eye on their search engine rankings. Remember, if your potential customers cannot find your website on Google and Internet, it means that you are missing out on several important opportunities. There are countless website on the Internet that offer similar products and/ or services as you do. One thing you need to understand is that, because of so many websites on the Internet giving tough competition to each other, it is not possible for Google or any other search engine to place your website on top of its search results pages.
Now, when your website does not show up on the first page of Google when your potential customers look for products/ services that you offer, your chances of receiving genuine visitors and potential buyers reduce drastically. Through SEO, however, you can ensure that your website appears on top of Google search results whenever your potential customers, in the USA, UK or elsewhere, search for related products/ services/ information online.
Shamit Khemka believes that trust is a big factor in any relationship that exists between two or more individuals or organizations. When you lose trust among your business prospects, you stand to lose in more than one ways. Negative or bad business feedback on the Internet may seriously damage your online reputation and reduce trust level among your existing and potential customers in the USA or elsewhere.
Once trust is lost, your customers will also be lost soon. What should be done then? The only way to save your business from disaster due to bad business feedback is by having the damage control done by online reputation management on time. Your improved reputation on the cyberspace will send a positive message across your business prospects. This will once again fill them with trust and confidence about your business. With improved reputation and regained trust, your business will grow at a very fast pace.
Shamit Khemka believes that right strategy and planning is required to ensure the success of a digital marketing campaign. Here are a few expert tips about digital marketing that may help you to ensure the success of your digital marketing campaign:
Keep it simple – simpler, meaningful and creative ads attract the customers and, therefore, your digital marketing campaign should also be kept as simple as possible
Potential customers’ attention – grabbing the attention of your potential customers is highly necessary. It is, in fact, the first step towards the success of your digital marketing campaign
Create interest – your customers should like the information that you present to them via your digital marketing campaign. Information should be presented in a manner that creates interest and curiosity among your Internet savvy customers – both existing and potential
Explain the need – through your digital marketing campaign, you will create the need of your product or services for your potential customers
Call for action – finally, provide them with a solution to their problem (i.e. your product, service, etc.) and motivate them to take an action immediately